Serving Happiness in a Cup Since 2015
Fixxology began with a vacation, a Diet Coke, and a dream. Jeremy and Becca Madsen were on a trip through Utah when they tried a custom-mixed soda for the first timeāand instantly fell in love with the idea. It was fun. It was delicious. And most importantly, it was something theyĀ hadĀ to bring home.
Back in Idaho, they started experimenting. Two weeks of late nights, sticky counters, and dozens of drink combinations later, they created eight original soda recipes that sparked the beginning of something special. That fall, they opened the first Fixxology location in Rigby, Idahoāselling custom sodas, cookies, and popcorn to a community that was more than ready for something sweet and a little different.
From there, the story kept unfolding. In 2017, Fixxology opened its second shop in Idaho Falls. By 2020, the Ammon location was up and runningāand the brand got wheels with the launch of the adorable pink Fixx Truck, ready to serve at weddings, parties, and community events.
Love for Fixxology
As the love for Fixxology grew, so did the menu. What started as eight sodas has expanded into a full lineup of custom drinks, craveable snacks, and over-the-top treats. From soft pretzels and nachos to Italian ice, custard, and our signature Mad Dog, thereās something for everyoneāand every ageāin the Fixx line-up.
In 2022, Fixxology opened its fourth location in Sugar City and, for the first time, started offering franchises. The first two franchise shops opened that same year in Ririe and Pocatello, Idaho.
Then came 2023āa milestone yearāwhen Fixxology officially stepped outside of Idaho. Stores opened in Mesquite, Nevada and Vidor, Texas, introducing whole new communities to the drinks and treats weāve always believed are meant to be shared.
Fixxology expanded again
By February 2024, Fixxology expanded again, acquiring three SodaVine locations in Rexburg, St. Anthony, and Hibbard, Idaho. That same month, we opened another Ammon locationĀ andĀ celebrated our first Montana store in Belgrade. In May, we added Nederland, Texas to the map, and in June, another shop opened in Idaho Falls.
Just when we thought our story couldnāt get sweeter, February 2025 brought two more Idaho locations: one in Shelley and another in Idaho Fallsāproving that the love for Fixxology continues to grow.
And weāre still evolving. Weāve added healthier drink options, pretzel bites for the snackers, and curbside pickup for the moms-on-a-mission. Most recently, we launched theĀ QuickFIXXāa take-anywhere packet of your favorite Fixxology flavors. Because whether you're at the ball field, on vacation, or wrangling toddlers in the school pickup line, you deserve your drink your way, wherever you are.
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