Meet the Founders
The Heart and Hustle Behind Fixxology
At Fixxology Drinks, everything starts with passion — for flavor, fun, and community. Founded by Becca and Jeremy Madsen, our brand has grown from a single soda shop into a thriving franchise with 15+ locations and a growing online presence. Meet the minds behind the mix:
Becca Madsen
Co-Founder & CEO
I’m the visionary behind Fixxology, making sure we stay fun, fresh, and ahead of the game! From opening the first shop in 2015 to launching the franchise in 2021, I’ve been all about crafting the perfect blend of flavor, community, and culture.
My job? Keeping Fixxology relevant and true to its roots while making sure every franchise runs like a dream. I protect the brand, fuel the vision, and keep the Fixx family thriving. If it keeps our customers and franchisees happy, you can bet I’m all in!
My go-to Fixx is always and forever the Wicked Grin.
Jeremy Madsen
Co-Founder & COO
As the COO of Fixxology I work with the leadership team and focus on the day to day operations of the shops. My team's goal is to make the customer experience the best it can be and help franchises succeed.
On soda days, my go-to Fixx is the Cocomotion.
When I need a water Fixx, I get the Memaw.
Meet the Fixxology Team
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Amy Romriell
Director of Business Operations
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Kori Madsen
Director of Shop Operations
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Rob Webb
Director of Finance
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Annika Frandsen
Director of Administration
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Sadie Banks
Director of Marketing
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Jaclyn Hellbusch
Social Media Manager
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Emily Hanson
Graphic Designer
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